Adidas Makes Special Delivery To James Harden
His new sneaker supplier starts on the right foot.
James Harden Signs With Adidas, Wears Air Jordans In Public, Tries To Rally
The Rockets guard just secured a $200 million deal, but he cannot put down the Nikes.
Adidas Takes Binary Approach In Its Latest Line Of Soccer Boots: Control Or Chaos
The latest version of Adidas soccer cleats in based on an either-or proposition determined by research.
Mississippi State Coach Dan Mullen Steals Show At SEC Media Day With Yeezy's
Dan Mullen of Mississippi State steers the conversation away from football by making quite the fashion statement.
Damian Lillard, Adidas Turn Portland's Famous Airport Carpet Into A Shoe
Despite its dated style, the iconic floors at Portland International have been a popular attraction for selfies, and now Adidas has turned the pattern into a sneaker.
Why Adidas Passed On Signing Michael Jordan To Endorsement Deal In 1984
The story had come out several years ago that Michael had Nike as No. 2 on his preference list, but we now how the deal unfolded.
Sleeved Jerseys May Be On The Way Out As Adidas Signals End To NBA Partnership
Some experts think the league will discontinue the unpopular look after signing a new apparel deal.
What A Kick: Special Edition Of Signature Sneakers Made For NBA All-Star Game
The NBA All-Star Game is about showcasing more than just basketball talent as it has become a fashion show for sportswear companies.
Bo Pelini Unveils Nebraska Alternate Jersey By Tabbing Himself As Model
The Nebraska coach shows off the Cornhuskers' new jersey by dressing in full gear and pushing his players around.
Adidas Casts Its Lot With Damian Lillard
Only LeBron, Durant and Derrick Rose will make more money from shoe endorsements than the Trailblazers' guard.