Adidas Tackles Native American Mascots
The company is using its brand power to get rid of offensive nicknames.
Arizona State Gets Cleats Inspired By Pat Tillman
Adidas creates shoes to honor former Sun Devils star.
Adidas Fumbles Manchester United Jacket Ad
Take a close look and see if you can spot the mistake.
Adidas Makes Special Delivery To James Harden
His new sneaker supplier starts on the right foot.
James Harden Signs With Adidas, Wears Air Jordans In Public, Tries To Rally
The Rockets guard just secured a $200 million deal, but he cannot put down the Nikes.
Adidas Takes Binary Approach In Its Latest Line Of Soccer Boots: Control Or Chaos
The latest version of Adidas soccer cleats in based on an either-or proposition determined by research.
Mississippi State Coach Dan Mullen Steals Show At SEC Media Day With Yeezy's
Dan Mullen of Mississippi State steers the conversation away from football by making quite the fashion statement.
Damian Lillard, Adidas Turn Portland's Famous Airport Carpet Into A Shoe
Despite its dated style, the iconic floors at Portland International have been a popular attraction for selfies, and now Adidas has turned the pattern into a sneaker.
Why Adidas Passed On Signing Michael Jordan To Endorsement Deal In 1984
The story had come out several years ago that Michael had Nike as No. 2 on his preference list, but we now how the deal unfolded.
Sleeved Jerseys May Be On The Way Out As Adidas Signals End To NBA Partnership
Some experts think the league will discontinue the unpopular look after signing a new apparel deal.