For years, the Jordan shoe line charted its rise as a parallel to career of its signature superstar. Now, MJ's basketball days are well behind him -- but his legacy lives on through his brand. With the Jordan XXX, Nike has set its sights on pushing that branded experience out of this world.
It's fitting, then, that the launch event for the Jordan XXX took place at Chicago's Adler Planetarium. We bring you inside the event to show how, 30 years later, the Jordan shoe line remains as innovative as ever.
