Seahawks running back connects with an aspiring teen.
He invested with company back in 2011.
The brand's mascot was part of the boxer's entourage during the Fight of the Century.
James is discussing how he has improved his fitness and nutrition, but in doing so, he casts one of his sponsors in an unfavorable light.
His bite of Giorgio Chiellini damaged the Uruguay star's reputation, but marketers saw the affair as an opportunity.
Joakim Noah Chastised For Last-Second Shot
The outpouring of love for the fast food chain was not what you would expect from the world's fittest athletes.