The LeBron 12 from Nike will be released Oct. 11 for $200 a pair. Featuring new hexagonal Zoom pods on the outsole, the shoe has a look and feel that LeBron helped refine with the design team and the Nike Sports Research Lab.
In addition to the first color of the shoe, Nike has plans for six additional varieties that will be rolled out before Dec. 20. These are not just random colors. Nike actually has a team of people that develop the colors and stories associated with each release. Nike colorist Eugene Rogers explained the process, which is one part art and one part science: