Paul Millsap's star has risen to new heights this year, literally and figuratively.
On the court, the 6-foot-8 forward is having a stellar year, averaging a career best 17.6 points-per-game and earning his first All-Star Game appearance. He's helped the Hawks position themselves in the eighth and final playoff slot of the Eastern Conference.
Off the court, Millsap will soon have an even bigger presence in Atlanta.
The Hawks have commissioned a 700-pound, 15-foot tall 3D billboard of Millsap to hang above Interstate 85 North in Atlanta. You've probably never seen anything like this before.
— CSE (@groupcse) March 20, 2014
According to ESPN's Darren Rovell, the billboard on the traffic-heavy I-85 may be seen by as many as 660,000 people a week. Millsap himself recently got a sneak peek.
No one intimidates Paul Millsap...not even a 70-foot version of Paul Millsap. pic.twitter.com/g840uY7Nab
— Atlanta Hawks (@ATLHawks) March 20, 2014
The billboard, made out of steel and foam, took a month to build.
"We're competing against a lot of other options in the entertainment space," Peter Sorckoff, the Hawks' senior vice president of marketing, told Rovell. "And our managing partner Bruce Levenson wanted us to do something big to blow people away."
Mission accomplished -- it doesn't get much bigger than this.