For many basketball players, the appeal of competing for the Lakers is not hard to see. The team culture is one of a kind, the weather is beautiful and the lifestyle is hard to top.

But it will take much more convincing if Los Angeles wants to re-sign one of the league's best players, big man Dwight Howard. Formally and informally, the Lakers have gone after Howard in a way the franchise has pursued few players before him.

According to ESPN's J.A. Adande, Lakers superfan Jack Nicholson personally called Howard to make a pitch for the team.

What's more, ESPN LA's Arash Markazi is reporting that Howard has had preliminary talks with Time Warner Cable about having his own television show if he chooses to return to Los Angeles. Time Warner Cable is reportedly desperate for original programming and would be interested in working with the charismatic big man. How many teams can offer a player the chance to star in his own TV show?

These efforts are in addition to a social campaign by the team that has included billboards across Los Angeles.

What Los Angeles can't offer, however, is the opportunity to play with James Harden and Chandler Parsons. Or, for that matter, free Raising Cane's chicken fingers for the rest of Howard's life.

(H/T to Larry Brown Sports)