It must have seemed like a good idea at the time.
MSG Network is facing some serious heat after the New York Knicks TV broadcast partner flashed a tone-deaf graphic of the franchise's Asian-American star.
Following the Knicks' seventh straight win on Wednesday night, MSG showed viewers an image featuring guard Jeremy Lin's head in between ends of a broken fortune cookie with the sentence "The Knicks' Good Fortune" on a piece of paper.
CNBC's Darren Rovell was the first to post the image on Twitter, pointing out that MSG was "walking a fine line" with the offensive image. Lin is the NBA's first American-born player of Taiwanese or Chinese descent.
The fortune cookie is actually an American invention by most accounts; it dates back to San Francisco in the late 1890's to early 1900's, and is based on a Japanese cracker. Fortune cookies are not served in China.
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