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Rolling with the Rookies

ThePostGame partnered with Hyundai to develop and execute the distribution plan for Rolling with the Rookies, a series that explored the emotional backstories of top NFL Draft prospects. Combining sophisticated audience targeting and savvy editorial packaging, TPG secured numerous placements before and after the draft. Outlets included Bleacher Report, NBC Sports, ESPN, CBS Sports, USA Today Sports and MSN. This effective mix of powerful storytelling and precise audience targeting resulted in over-delivery and overwhelmingly positive social-media comments.

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