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Under Armour Stories
What's The Deal With Those White Stephen Curry Shoes?
These old man sneakers are the most popular meme of the NBA Finals.
LeBron on his words with Draymond Green, Steph Curry
All trash-talk was not created equally
Steph Curry supports his vilified sneakers
Sometimes you have to turn the page
Stuff Curry Is Stephen Curry's Inspiring Baby Doppelganger
Behind his cuteness, this 10-month-old Instagram star has a deep past.
UCLA, Under Armour Sign Record-Setting Deal
Bruins now have biggest apparel contract in the history of college sports.
Stephen Curry Helps Under Armour Make Another Big Earnings Splash
The popularity of the NBA MVP's signature sneaker is major factor in the company's continuing growth.
You Won't Believe How Nike Lost Stephen Curry To Under Armour
It almost seems like the apparel company wanted to lose the Warriors star.
Michael Phelps: My New Under Armour Ad Made Me Cry
The new commercial tugs everyone's heartstrings.
As Super Bowl Teams Do Battle, Brands Look To Score
Companies are competing for consumers through their endorsed athletes.
Under Armour Signs Dwayne 'The Rock' Johnson To Endorsement Deal
The move broadens UA's footprint beyond the sports world.
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