Dwayne "The Rock" Johnson was fired up a few weeks ago about sharing a sneak peek at his first signature shoe, and now he has dropped a preview of his new activewear line with Under Armour.
Just in time for the holidays, The Rock's gear is also designed to help Under Armour continue its push with female consumers.
"For you ladies out there, our NEW WOMEN'S LINE is what you've been waiting for," The Rock wrote on his Instagram post. "Strong, bad ass and COMMANDING."
Coming to you this DECEMBER... We finished the week strong today with a phenomenal creative/business meeting with our @underarmour partners and design team. There's a real culture of hunger at Under Armour and the product we're creating together goes beyond playing in any game, but rather pushing you - regardless of age, gender, culture or profession - to simply be the best version of yourself possible. There's winning at games, then there's winning at life. We're creating a lifestyle brand. For everyone. These are some sample graphics that UA designer Josh "The Aussie Assassin" Richardson has laid out for our training line that'll include shirts, hoodies, pants, hats, bags etc - the whole capsule. For you ladies out there, our NEW WOMEN'S LINE is what you've been waiting for. Strong, bad ass and COMMANDING. Finally, for all you sneaker heads (like me) out there, peep the ROCK DELTA prototype on the table. As many of you know, I've been training in these puppies daily, looking for ways to improve them so by the time they drop to you at the top of 2017, you'll know you're getting the real deal. A real pleasure working with our hungry and brilliant UA partners to build global business that goes beyond "shirts and shoes". Greatness is achieved over a long period of time, so for now.. we'll start with shirts and shoes. #UA #TeamRock #ProjectRock #Grind2Global #Technology
Here's a sneak peek exclusive of something pretty special and cool being designed for you from our @underarmour #ProjectRock #UAFreedom line. Limited edition #GBOAT2. You made the limited edition original #GBOAT (Greatest Bag Of All Time) an instant collectors item by selling them out in record time. We THANK YOU. On December 7th, 1941 the "Battle of Pearl Harbor" took place as we were attacked. This December will mark the 75th anniversary of that battle. These #GBOAT2's will honor and commemorate those soldiers who fought so bravely on that day. We will release these bags this VETERANS DAY. And this December, for the 75th anniversary of the Battle of Pearl Harbor - our @sevenbucksprod's along with our producing partner @caseypattersontv and @spiketv will bring you an HISTORIC and EPIC EVENT honoring our troops past and present and around the world. The biggest stars in music, film, comedy, sports and TV will join us in celebrating and honoring our troops and their families. There's only one place to hold this one of kind event of this magnitude... PEARL HARBOR. Every celeb I know wants to be a part of this show and even better, every military personnel I speak to are so excited, grateful (and often get emotional) at the idea of what this show represents. The name of the show... ROCK THE TROOPS. It's gonna be an AWESOME NIGHT. Can't wait for you guys to see it. #GBOATS2 #ProjectRock #UAFreedom #RockTheTroops #SevenBucksProductions #CaseyPattersonProductions #SpikeTV #PearlHarbor #December7th1941