Kliff Kingsbury, Texas Tech's stylish, Ryan Gosling-lookalike head coach, has come to embrace his semi-celebrity status.

He flirts with recruits' moms. He's been through his share of photo shoots. And when he knows the spotlight is on him, he dresses to impress.

This week at Big 12 Media Days, Kingsbury was spotted wearing what appeared to be an uber-expensive Breitling watch. According to Deadspin, the watch has a retail price of more than $100,000.

But, as it turns out, the timepiece is likely a fake. The commentators on this Breitling forum have spotted several abnormalities, like the following:

"Fake tourbillon at 6 is a dead giveaway, plus wrong date font, subdial font, watch has pushers but no chronograph."

Kingsbury could certainly afford this watch -- his salary pays him $10.5 million over five years -- but perhaps he thought no one would notice the difference. Or maybe he himself didn't realize it was a knockoff.

Between this story and the video of Kingsbury morphing into Kansas coach Charlie Weis, it's certainly been a weird week for the third-youngest coach in college football.

(H/T to Deadspin)