When it's all for a good cause, sometimes a crazy idea isn't so crazy. For example, Andy Milovich, general manager of the Myrtle Beach Pelicans, allowed himself to get a prostate exam at the stadium during a game Thursday night. Even by the outlandish standards of minor league baseball promotional stunts, this is seriously raising the bar.

"Dollar beers, fireworks and live prostate exams -- what could go wrong?" Milovich told WPDE.

Milovich's exam took place during the seventh-inning stretch of the Pelicans' 5-4 win against the Frederick Keys. He did it from the press box where he could be seen through a window but was covered with a curtain from the waist down. The goal was to raise awareness about prostate cancer and to support a 10-year-old in the local community suffering from a rare type of brain cancer.

Here's more of the background from WPDE:

When the big moment came Thursday night, Milovich delivered a rendition of Take Me Out To The Ballgame while having his exam, which was shown on the stadium video board. WPDE has the footage:

The man who performed the exam, Dr. Glenn Dangi, told ESPN.com: "I did exams in prisons for three years and New York City for 17 years, and this was a first."

The payoff for Milovich will be inspiring men to get checked out before it's too late.

"At the end of the day, if we can allow one child to have the opportunity to play catch with their father growing up, then I'll feel as though we've done a tremendous thing," Milovich told WPDE.

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