By leading The Masters from start to finish -- and putting himself on record-setting pace before the weekend -- Jordan Spieth did more than run away with his first win at Augusta. He flooded television broadcasts with the logo of his main sponsor, Under Armour.
That maximized exposure represents millions of dollars in value for both Spieth and Under Armour.
According to Adam Grossman, founder and president of the sports media firm Block Six Analytics, Under Armour -- which is working to push its golf brand into the competitive space currently dominated by Nike -- received roughly $6.2 million in value based on Spieth's visibility during the tournament.
"Overall media impressions were the key to the bump," Grossman tells ThePostGame. "Essentially, the leaders of golf tournaments get a significant amount of the television and media coverage. If you compare Spieth's time on the screen during the daily coverage versus a 30-second commercial, then the value is significant."
In that sense, Spieth's gains in value were much greater than if he'd won The Masters with a quick comeback in the last round. Spieth was the tournament's major storyline throughout the event, so much that it drowned out others that had been played up entering the weekend -- such as Tiger Woods' quietly solid return to competitive play.
Although the figure hasn't been made public, Grossman estimates that Under Armour pays Spieth $3.6 million to $4 million annually. That means Under Armour is already ahead for the year on its investment in Spieth, based on one spectacular weekend at the Masters.
According to Adam Peake, Under Armour's EVP of Marketing, Spieth's performance transcended the attention he has drawn to its golf line.
"We look at it even broader," Peake says. "It's the impact that [his victory] has on our brand overall."
Spieth's coming-out party at The Masters -- at 21 years old, he's drawing no shortage of comparisons to Tiger Woods and Rory McIlroy -- is yet another success story Under Armour can add to its collection in 2015. From Tom Brady's strong performance in Super Bowl XLIX to Stephen Curry's hard push for the NBA MVP award to a deal with Muhammad Ali, Under Armour has hit a hot streak with its endorsements that is paying dividends the company never could have predicted.
Peake says that those individual accomplishments are an important component of building sport-specific brand, golf or otherwise.
"I think it's critical to have those big names to build the authenticity of the brand," Peake says. "But instead of having those names, I think the key word is having the right names. The attitude [Spieth] brings, the personality, the humility -- that's what makes a difference."
Qualities such as those outlined by Peake are part of the reason Under Armour ripped up its original sponsorship contract (signed in 2013) with Spieth in January, rewarding him with a new, 10-year deal. Given the way he has exploded this year, the investment couldn't look any better.
Meanwhile, Under Armour is working at a frenzied pace to seize the moment -- "We don’t sit around and revel in the wins," Peake says -- and continue to build off Speith's success.
The end of The Masters is far from the end of Spieth's dividends. He'll be a popular interview all week, with a date to appear on The Late Show with David Letterman on Monday night. In future TV coverage of this season's golf tournaments, Spieth is sure to attract more attention as a golfer who is always a threat when in play.
"This organic exposure in terms of highlight packages, feature stories and digital/social media exposure will continue beyond The Masters as well given the historic nature of his performance," says Grossman, who is also author of The Sports Strategist. "In terms of quality of impressions, Jordan Spieth significantly enhanced Under Armour's brand awareness and brand perception."
Peake shrugs off the numbers -- the millions of dollars in value gained, the extra Under Armour product sales and the potential to push these numbers even higher through 2015. Whether wanting to push a different narrative or simply finding those projections too restrictive, the executive believes that Spieth's landmark achievement is the impetus for long-term growth.
"You know, when I think of the impact of what has happened, the emotional passion and intensity, quite frankly I think it is very hard to put a value on that," Peake says. "It's about that word 'momentum.' Momentum creates itself, and it becomes contagious at some level. That’s clearly how we feel right now."