Ian Poulter is probably not too happy with Keegan Bradley right now.

Howard Stern, on the other hand, must be pretty proud.

That's because Bradley, the 27-year-old from Vermont, now owns a custom made wedge with the phrase "Baba Booey" inscribed on it:

This bizarre new phrase, which fans have started shouting after players tee off, comes from the nickname for Stern's executive producer, producer Gary Dell'Abate. While some players, like Bradley and Jason Dufner, have expressed a fondness for the phrase, others -- notably Poulter -- can't stand it.

Story continues below