Would you believe that reading your favorite sports blog, or updating your fantasy team, can help business?
A study released by the National University of Singapore titled "Impact of Cyberloafing on Psychological Engagement," (via the Wall Street Journal) reveals surfing the Web can actually refresh tired workers and enhance productivity, compared to the normal routine of texting, emailing and making personal calls.
Having worked at a couple of big sports websites over the years, I've been educated in how Internet traffic works.
It starts to grow around 8:30 a.m. in the East and slowly gets larger during the day before it drops off as workers start to head home.
Of course it's not just sports sites getting hits from the workforce. Data released last year indicates U.S. Securities & Exchange Commission employees spend up to eight hours a day accessing adult content on the Web. The same month, Nielsen announced that more than 21 million Americans -- or 29 percent of working adults -- now access adult websites on company time.
Since cruising around the 'net can help productivity, the analysts of the Singapore study warn employers against confining employees' web access. The research calls for bosses to set a limited amount of time for personal web browsing.
