In a PR stunt that would have made Bill Veeck proud, Baylor University set season-ticket prices for 2011 based on the high temperature in Waco, Texas, on Independence Day.
The mercury got to a high of 101 degrees, meaning all premium season seats to watch Baylor football will be priced at $101 per seat.
Robert Griffin, who passed for over 300 yards against Illinois in the Texas Bowl, returns to play quarterback for Baylor.
After their first bowl appearance since 1994, the Bears have a seven-game home schedule highlighted by visits to Floyd Casey Stadium from TCU, Texas and Oklahoma.
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