Gatorade's latest slogan is Sweat It To Get It. The accompanying marketing gimmick is that if you're not sweating, you haven't earned the right to drink Gatorade. To illustrate this, Gatorade shot a series of commercials with cameos from Cam Newton and Peyton Manning in which a gas station clerk won't sell the drink to non-sweating customers.
According to Ad Week, the role of the clerk is played by Rob Belushi, the son of Jim Belushi, and the director is Jody Hill from Eastbound & Down. The on-location shoot at an actual gas station and creative choice of using a hidden-camera style are meant to make it seem more real.
Manning again shows his mastery of the deadpan.