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Snoop Dogg At Pepsi Zero Sugar Neon Beach

The Super Bowl stopped being all about football a long time ago. It evolved into a week-long convention and trade show filled with agendas that often have little to do with the game itself. In no particular order, here were some notable brand-hosted functions we encountered for Super Bowl LIV in Miami:

- Adidas hosted an event at Miami Edison High School to dedicate a new football field made from 1.8 million plastic bottles gathered from beach areas. In its continuing partnership with Parley Ocean School, Adidas also unveiled cleats and apparel made from plastic that would've otherwise ended up in the ocean. (Bonus fact: Miami Edison's coach is pioneering hip-hop artist Luther Campbell.) Many current and former NFL stars, including Von Miller, Deion Sanders, James Conner, James White and Chad Ochocinco, attended the dedication, which also included 7-on-7 tournaments featuring local high school boys and girls. The next day, Adidas hosted a party in an art studio with items auctioned to benefit Parley. Miller, Derwin James, Keenan Allen, Courtland Sutton and Ryan Tannehill were among the NFL stars who checked it out.

- Pepsi is an official NFL sponsor with its name attached the Super Bowl halftime show, so it was expected to have a major presence in Miami. Pepsi delivered by taking over the iconic Clevelander Hotel on South Beach for a series of parties that included a performance from Snoop Dogg on Thursday night. Pepsi also sponsors the league's fan-voted Rookie of the Year award, which went to 49ers defensive end Nick Bosa. Seeing as how Bosa was just a little busy preparing for the game, Pepsi made a nice call to have big brother Joey Bosa of the Chargers accept the trophy and make the media rounds on his behalf.

- DirecTV NFL Sunday Ticket had a steady lineup of stars doing meet-and-greets Wednesday through Saturday. To keep the party atmosphere alive, DirecTV had DJ Amy Robbins, a former 49ers cheerleader, host the festivities. JuJu Smith-Schuster, DK Metcalf and former Chiefs star Jamaal Charles were among those who mingled with the fans.

- Maxim has established itself as having one of the biggest parties during Super Bowl week, and this year was no exception with its Havana Nights bash at the Miami Seaquarium. It featured multiple musical acts including The Chainsmokers, Russ, Megan Thee Stallion and Rick Ross. Other highlights included Adrian Peterson swagged out in a snazzy suit and Ronnie 2K clad in a custom Lakers jacket as a tribute to Kobe Bryant.

- DraftKings took over the Ocean's 10 restaurant on South Beach and had a regular flow of athletes on stage for conversations in addition to fan interaction. As the official Daily Fantasy partner of Super Bowl LIV, Draft Kings had access to a strong roster of NFL stars, including Christian McCaffrey, Larry Fitzgerald and Malcolm Jenkins.

- Jay Glazer isn't a corporation per se, but the Fox Sports reporter is his own brand, which is used for a good cause. Proceeds from his Glazerpalooza party benefit the Merging Vets & Players Foundation, which helps former military members adjust to civilian life. Food Network star (and Raiders fan) Guy Fieri popped in and gave advice on how to prepare a tasty spread for your Super Bowl party. Hall of Fame defensive back Rod Woodson's guaranteed game prediction proved to be true.

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