It didn't take long for companies to try cashing in on what could be a devastating scandal for the NFL and the New England Patriots.

Before and (especially) after the NFL's preliminary investigation found that 11 of the 12 footballs used by the Patriots in Sunday's AFC championship game were under inflated, businesses have taken to Twitter to promote their products using the "DeflateGate" situation.

Here's Krispy Kreme's take on the controversy:

Dunkin' Donuts, meanwhile, had to stay quiet because they are one of the Patriots' official sponsors.

Speaking of sweet treats, the Boston Common Coffee stores created this DeflateGate concoction and sold it for $1:

The toilet paper manufacturer Charmin chimed in with this tweet:

Here's what the folks at online retailers eBay and Amazon had to say:

Even the minor league Staten Island Yankees chimed in:

And, of course, anyone associated with tires came in hot and heavy:

The Patriots will take on the Seattle Seahawks in the Super Bowl on Feb. 1.

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