How popular is Tim Tebow?
Glad you asked. The 24-year-old Heisman Trophy winner is ranked 399th out of nearly 3,000 people in the Davie Brown Index, which measures endorsement appeal. George Lucas, creator of the Star Wars and Indiana Jones franchises, has a similar star power according to the DBI. That's pretty amazing considering Lucas has an estimated net worth of more than $3 billion. Comedy Central's Stephen Colbert and PGA star Phil Mickelson are also on par with Tebow, Bloomberg reports.
A whopping 80 percent of consumers approve of Tebow in some way, but that figure would be even higher according to an expert if the Jacksonville native "wasn't such a polarizing figure."
No wonder Tebow is so good at moving merchandise. The lightning rod of sports radio and blog chatter owns the second-best selling jersey over the last two weeks on NFLShop.com; only Packers quarterback Aaron Rodgers has sold more. Despite starting the season as clipboard-holding backup for the Broncos, Tebow's No. 15 is the sixth-best selling jersey this year.
Rodgers has the Packers off to a perfect start this season, completing more than 70 percent of his passes. Tebow, though 5-1 since taking over in the Mile High City, is dead last in the NFL in terms of his 45.5 percent passing accuracy.
And yet Tebow related merchandise is estimated to be responsible for a mind-boggling 50 percent of all sales at the three Broncos team stores. That percentage is even higher when it comes to children's and women's Tebow apparel, according to Bloomberg.
President Barack Obama has spent lots of time and energy coming up with a way to fix the sagging economy; he'd be better off Tebowing.
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Tebow's fame started to explode in 2009, thanks in part to this halftime speech |
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