Every neighborhood Chinese takeout spot has a glowing neon sign declaring as much in the front window. But those three letters and food are synonymous once again as Madison Square Garden unveiled its new Signature Collection recently. Rangers and Knicks fans will now be able to sample offerings from some of New York's most brilliant culinary minds when they attend the famed venue.

Chef Jean-Georges Vongerichten will offer three items through Simply Chicken including a chicken hot dog, chicken sandwich and chicken salad.

Chef Jeremy Marshall of Aquagrill will serve his famed Lobster Shrimp Roll.

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Restaurateur Drew Nieporent's contribution will be called Daily Burger. His creations, served on English muffins, will be topped with either cheese and bacon-and-onion jam or green tomato relish.

Chef Andrew Carmellini will offer two items at his Sausage Boss stands, an Italian link pizzaiola with sweet peppers, and a beer-braised cheese brat served with sauerkraut and hot mustard.

"Along with significantly enhanced menu options and upgrades for all of our food offerings, we're proud that

some of the best chefs and restaurateurs in the world will offer exclusive items as part of our Signature Collection, which will only be available to fans attending our events," said Hank Ratner, president and chief executive officer of The Madison Square Garden Company.

The food was given rave reviews at a recent launch event that also included items from NYC landmarks the Carnegie Deli and Hill Country Barbecue.

The new Signature Collection will be available beginning with the Rangers home opener on Thursday night against the Maple Leafs.

Now if the NBA lockout would just end. The food is getting better at MSG, so why not the Knicks?

The launch event attracted an all-star lineup of guests:

MSG: Must Sample Gourmet Arrives At The World's Most Famous Arena Slideshow


Taste Of Madison Square Garden

There was always good food on "The Sopranos" so it's no surprise to see Tony Sirico, Michael Imperioli and Steve Schirripa at this event.


Taste Of Madison Square Garden

Steve Schirripa from "The Sopranos" and Padma Lakshmi of "Top Chef" are flanked by chefs and executives.


Taste of Madison Square Garden

Brazilian model Luiza Freyesleben.


Taste of Madison Square Garden

Singer-songwriter Jason Derulo checks out the work of Chef Jean-Georges Vongerichten.


Taste of Madison Square Garden

John McEnroe.


Taste of Madison Square Garden

D'Brickashaw Ferguson of the Jets with his wife, Kristen.


Taste Of Madison Square Garden

Fuse TV stars Allison Hagendorf and Juliya Chernetsky.


Taste Of Madison Square Garden

Darryl McDaniels of Run DMC fame.


Taste Of Madison Square Garden

Two of the Knicks City Dancers.

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