Getty Images Under Armour Sportswear

Under Armour became a force in the apparel industry by producing workout gear, jerseys and sneakers while signing endorsement deals with some of the world's most prominent athletes, including Tom Brady, Stephen Curry, Michael Phelps, Cam Newton, Bryce Harper and Lindsey Vonn. Then it expanded its focus to lifestyle fashion by partnering with Dwayne (The Rock) Johnson, ballet star Misty Copeland and supermodel Gisele Bundchen.

Now the company has taken an even deeper plunge into high-end style with its new Under Armour Sportswear line, which it unveiled at New York Fashion Week.

Under Armour tapped Belgian designer Tim Coppens, who has his own label, to create the first UAS collection.

"The collection, which ranges in price from $59 for lifestyle layering pieces called Prime to $1,500 for a camo wool trench coat, includes everything from quilted bomber jackets to wedge boots," Baltimore Sun reporter John-John Williams IV wrote. "The palette for the pieces was mostly navy, tan, army green, white and maroon, with the occasional splash of orange."

Here is a sampling:

Under Armour Unveils Sportswear Line

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