LOS ANGELES -- February 1, 2016: UFC GYM® and ThePostGame today announced a partnership that will take audiences "outside the Octagon®" with original content focusing on the fitness culture and training lifestyle of UFC GYM. Through its TPG Studios unit, ThePostGame will conceive, film and produce episodes while developing content for exclusive sponsorship to brands and advertisers.
"UFC GYM is focused on bringing to life the way UFC athletes train in an aspirational, high-energy environment that is inviting to all and has a distinct culture and community," UFC GYM CEO Brent Leffel said. "Our partnership with ThePostGame will be a catalyst for telling the stories of our style of training to fans, athletes and fitness consumers."
UFC GYM is the ultimate fitness destination for men, women and kids who want to train like champions with locations throughout the United States, Australia and Canada. Founded in 2008, it’s the first brand extension of UFC®. UFC GYM is in the midst of rapid growth with both company-owned and franchised locations globally.
"UFC GYM is a rich ecosystem for storytelling, where everyday people live out their dreams of improving their physical health and lifestyle," said David Katz, Founder and CEO of ThePostGame. "These series and specials will showcase weekend warriors, their trainers, and the UFC GYM coaches who inspire them on a daily basis."
TPGStudios, ThePostGame's custom production arm, creates inspiring, organic narrative storytelling for rights holders and brands. It produces for any device, any platform, and any distribution channel. Sports marketers are increasingly attracted to content that creates context around a game or event. TPG Studios helps properties enhance their appeal to fans who want more insight and access to talent, and serve the brands that want to reach that compelling audience.
About UFC GYM®
UFC GYM® is the first major brand extension of the Ultimate Fighting Championship®, the world leader in the sport of mixed martial arts (MMA). In alliance with New Evolution Ventures™ (NeV), developers of many of the world’s most successful fitness brands, the UFC GYM brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes. Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA style youth programming, UFC GYM creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC GYM’s TRAIN DIFFERENT® approach has developed an atmosphere where members can see immediate results. UFC GYM is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit www.ufcgym.com. Like us at www.facebook.com/ufcgym or follow us at www.twitter.com/ufcgym or www.instagram.com/ufcgym or subscribe at www.youtube.com/ufcgym.
About ThePostGame and TPG Studios
ThePostGame's lifestyle and culture content reaches more than 40 million people each month across ThePostGame.com, YouTube, email subscribers, social media fans and followers, and content-distribution partners. That reach is up 25 percent year-over-year. As a top sports-focused multi-channel video network (MCN) on YouTube, ThePostGame content has generated more than 1 billion video views, now topping 1 billion, and is up 36 percent year-over-year. Ad click-through rates on ThePostGame.com are four (4) times better than the industry average. The digital media property's original journalism has won two Associated Press Sports Editors awards and it has consistently been one of ShareThis' Most Shared Sports/Lifestyle Sites since its debut. TPG Studios -- the creative services and production division of ThePostGame -- serves advertisers and rights holders interested in aligning their brand values with inspiring content. TPG Studios has delivered more than 300 client-funded engagements for many of the biggest brands in Sports, including the NFL, Yahoo, Samsung, Gillette, P&G, Panasonic, Toyota, Hyundai, Ford, Fiat and BP to name a few. For more information on TPG Studios, visit ThePostGameStudios.com.
About New Evolution Ventures® (NeV)
Based in Northern California, New Evolution Ventures® (NeV) has a two-decade plus record of success in delivering superior returns on investment, specializing in the acquisition, development and operations management of both domestic and international fitness endeavors. Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is setting industry-wide standards one brand at a time. Operations have spanned over 20 countries worldwide and included hundreds of facilities. Our team’s industry experience has positioned NeV as a global leader in its field, expanding and reinventing the vision of fitness. For more information, visit www.nev.com.
UFC® is the premier mixed martial arts (MMA) organization and largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Singapore and Sao Paulo, UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe. UFC programming is broadcast in 158 countries and territories to over 1 billion TV households worldwide in 21 different languages. The UFC has a multi-year broadcast agreement with FOX in the U.S., which annually includes four live events broadcast on the FOX network, as well as The Ultimate Fighter® reality television show and thousands of hours of programming on FOX Sports 1 and FOX Sports 2. In 2014, UFC launched UFC FIGHT PASS®, a digital subscription service that is available throughout the world with exclusive live events, thousands of fights on-demand and original content. The UFC organization also licenses over 100 UFC GYM® locations, and owns UFC.TV® (offering live event broadcasts and video on-demand around the world), UFC FIT® (an in-home fitness and nutrition program), UFC Magazine, and has a videogame franchise with EA SPORTS, UFC Fight Club®, UFC Fan Expo®, UFC branded apparel, DVDs and Blu-rays and Topps Trading Cards. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter and Instagram: @UFC.
Michele Clarke, ThePostGame, 203.912.0560 or firstname.lastname@example.org