Under Armour introduced some products at CES in Las Vegas collectively known as Athlete Recovery Sleepwear, but we're guessing that most people will just end up calling them the Tom Brady Pajamas.
Brady is known for being a big believer in the power of sleep, as two years ago it was reported that he is regularly in bed by 9 p.m. Under Armour says that Brady helped develop the high-tech jammies, which are designed to help athletes (or whoever happens to wear them) feel more refreshed when they wake up because they will have slept better.
"You can only work out as hard as your ability to recover, so the harder you work out, the faster you break down," Brady says in a promotional video. "To rebuild my body with a good night of sleep is so important to continuing to play football at a very high level."
In basic terms, the premise of the pajamas is that the special fabric reduces inflammation, which helps the body recover quicker. If you want to get technical about it, it has to do with "bioceramics" and "infrared wavelengths." Either way, you'll be paying for the science as the various models of the sleepwear range from $80 to $100.
It might be hard to quantify exactly how much Brady's sleep habits have contributed to his longevity, but at 39, he had one of his best seasons with 28 touchdown passes and just two interceptions. Brady has said he'd would like to play until he is 45, which helps explain why he might be interested in the technology behind this new sleepwear.
According to its press release, Under Armour is working with Johns Hopkins on research about "tracking, understanding and analyzing sleep patterns."