There is plenty of nostalgia, but the company also uses the occasion to showcase the likes of Jimmy Butler and Blake Griffin with a fresh twist.
Apparently his sponsors are all-in on joking about his suspension.
Two editions of the shoe were immortalized in the 1996 classic, plus a new cut is serving as an homage.
Sportswear company has its reasons for backing new president, but public backlash is immediate.
Release of his latest signature shoe takes on death motif.
President hits hardwood, and his outfit is on point.
Latest line from Nike offers crisp lines like a sports car.
NBA On TNT broadcaster's style is captured in footwear.
The Thunder point guard releases his second piece of footwear.
October 10 release for "game's greatest number 10 of all time."