New Balance Stories

Rich Paul, LeBron James Used Resources Jim Boeheim Could Not With Darius Bazley

Darius Bazley slipped out on Syracuse to earn money right away ... and get connected with Rich Paul and LeBron James.
Becky Sauerbrunn Raves About Features In First Soccer Cleats Just For Women

U.S. Soccer co-captain says she had to find ways to compensate when wearing standard shoe made for men.
New Balance's Celebration Of Trump Win Triggers Sneaker Burnings

Sportswear company has its reasons for backing new president, but public backlash is immediate.