Mavericks owner and eSports fanatic says he will take on a big role in the new partnership.
The high-profile actor is giving publicity to a growing activity.
When the Mavs owner is told his fine will go to a good cause, he curses again.
The opportunity for growth in the gaming industry has attracted some intriguing investors.
Robert Morris University will cover up to half of a recruit's tuition and housing to play League of Legends.