Endorsements Stories

How Pepsi Photo Helped Evander Holyfield Score More Than $20M From Coca-Cola

Heavyweight champ was rewarded for honest answer instead of bluffing when he met with Coke executive shortly after winning title.
Mick Cronin on LaVar Ball's involvement in Lonzo Ball's career

Cronin addressed the media on Thursday
Kylie Jenner, Bella Hadid draw criticism for athletic endorsements | TMZ SPORTS

Real athletes are showing concern
Remember John Belushi 'Endorsing' Little Chocolate Donuts

Watch classic SNL bit that spoofs Bruce Jenner's Wheaties commercials.
Here's why we should embrace Bryce Harper - 'The Herd'

Colin explains why Bryce Harper is so good for baseball.
Michael Irvin invents new underwear brand - 'TMZ Sports'

We were talking with the Playmaker
Super Bowl Puts Cam Newton On Verge Of Endorsements Bonanza

Quarterbacks that win the Super Bowl can generate commercial opportunities that continue decades after retiring from football.
Why Adidas Passed On Signing Michael Jordan To Endorsement Deal In 1984

The story had come out several years ago that Michael had Nike as No. 2 on his preference list, but we now how the deal unfolded.
LeBron James Makes Dubious Reference To McDonald's, Then Recovers Nicely

James is discussing how he has improved his fitness and nutrition, but in doing so, he casts one of his sponsors in an unfavorable light.
Gisele, Rihanna Deals Signal End Of Endorsements For Actual Female Athletes

Gisele, Rihanna Deals: Bad News For Female Athletes