These 6 Olympians became stars after the Games, and cashed in because of it.
Watch classic SNL bit that spoofs Bruce Jenner's Wheaties commercials.
Athletes do their best against a standard they know they'll never meet.
The former Olympian explains where she stores her hardware, and why it isn't on display.
See the progression during the past 40 years unfold.
Some stars minted in the global competition bring back gold medals and plenty of business opportunities.