Tom Brady's Under Armour Stock From 2010 Endorsement Deal Is Up 800 Percent
The quarterback received stock in the company from a 2010 endorsement deal, and it's paying off in a big way.
NBA MVP Stephen Curry Visits China, Loses To Young Girl In One-On-One
Stephen Curry couldn't lose, until a fan in China surprised him with some impressive moves.
Stephen Curry Posts Preview Of NBA 2K16 Showing Himself At Foul Line
The reigning MVP posts a video of himself at the free throw line in first glance of new game.
Under Armour Continues Hot Streak With Misty Copeland's Promotion In Ballet
Misty Copeland became the first African-American principal dancer in the 75-year history of the American Ballet Theatre.
Stephen Curry's MVP, NBA Title Is Just Latest In Stunning Run For Under Armour
The company's strategy to invest in undervalued athletes has paid off thanks to career years by Jordan Spieth and Steph Curry.
Expert Says Jordan Spieth's Masters Win Brings Under Armour $6 Million In Value
The sponsor of record-setting winner Jordan Spieth gains over $6 million in value thanks to the golfer's blowout victory, according to one sports business analyst.
Sleeved Jerseys May Be On The Way Out As Adidas Signals End To NBA Partnership
Some experts think the league will discontinue the unpopular look after signing a new apparel deal.
Muhammad Ali, 73, Joins Forces With Under Armour For Unique Endorsement Deal
The apparel company will produce products inspired by the former champion heavyweight.
What A Kick: Special Edition Of Signature Sneakers Made For NBA All-Star Game
The NBA All-Star Game is about showcasing more than just basketball talent as it has become a fashion show for sportswear companies.
Gisele, Rihanna Deals Signal End Of Endorsements For Actual Female Athletes
When sportswear companies sign sexy celebrities to represent them rather than women who are actually successful in sports, it sends the wrong message.