As Super Bowl Teams Do Battle, Brands Look To Score
Companies are competing for consumers through their endorsed athletes.
Under Armour Signs Dwayne 'The Rock' Johnson To Endorsement Deal
The move broadens UA's footprint beyond the sports world.
Navy's Custom Helmet Designs Will Blow Your Mind
Seven different ships are represented, and they will be assigned to players based on position.
B.C. Rolls Out Flutie-Era Throwbacks For Fenway
The Eagles recapture the spirit of 1984 for their showdown against Notre Dame.
Under Armour Unveils Muhammad Ali Line Of Gear
In February, the former champ signed an endorsement deal that included creation of a product line.
Tom Brady's Under Armour Stock From 2010 Endorsement Deal Is Up 800 Percent
The quarterback received stock in the company from a 2010 endorsement deal, and it's paying off in a big way.
NBA MVP Stephen Curry Visits China, Loses To Young Girl In One-On-One
Stephen Curry couldn't lose, until a fan in China surprised him with some impressive moves.
Stephen Curry Posts Preview Of NBA 2K16 Showing Himself At Foul Line
The reigning MVP posts a video of himself at the free throw line in first glance of new game.
Under Armour Continues Hot Streak With Misty Copeland's Promotion In Ballet
Under Armour Continues Hot Streak With Misty Copeland
Stephen Curry's MVP, NBA Title Is Just Latest In Stunning Run For Under Armour
Curry's NBA Title Is Another Big Under Armour Win