Shaq, Venus Williams and Steve Nash are among those who believe enough in products that they buy franchises. Who owns pretzel shops? >>
The new Los Angeles Lakers point guard hits the pool for this Titanic remake. He's "king of the world." >>
It isn't taking the point guard long to fit in around Hollywood, with this movie following his Batman parody. 'Godfather' next >>
Kobe's soon-to-be teammate may battle with him over who plays Batman to the other guy's Robin. Funny spoof >>
Superstars from Beckham to Jordan show their flair for fashion with signature brands. Footwear to undies >>
It's no news that teen pop sensation Justin Bieber can hoop. His performance in the celebrity game on All-Star Weekend last February was quite impress... Full Story >>
While the majority of professional athletes, music stars and otherwise super-rich celebs love to drive around town in blinged out Cadillac Escalades, ... Full Story >>
Forget LeBron James and Kobe Bryant and their sponsorship deals; the NBA's new most marketable player isn't interested in truly cashing in on his fame... Full Story >>
NBA Draft fashion has finally calmed from a frenzy of iridescent brights and gaudy stripes to a GQ-worthy palate of neutrals and classics with just a ... Full Story >>
Devin Hester "Loading up on redbull game time coming baby!!!!!!" How I See It: Devin Hester is already too fast. Giving him Red Bull should be illegal... Full Story >>
