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Sports Business Stories
Octagon CMO On Live Sports, FIFA World Cup, Getting Into Sports Business
Sports business leader Lisa Murray dishes advice to up-and-comers.
Dodgers/Time Warner Cable TV Snag Is Study In Self-Destructive Business
When roughly 70 percent of the market is cut off from the team's telecasts, nobody wins.
How Much Is Winning Super Bowl Worth?
Everyone know that the Super Bowl is big business, but what does that actually mean?
Industry Expert Shows Roadmap To Success For Super Bowl Commercial Campaign
Expert Shows Roadmap To Super Bowl Ad Success
Omaha Steaks Mulls Unique Endorsement Deal With Peyton Manning On Play Signal
The company is considering offering the quarterback financial incentive to include its name in an audible.
Surprising Player Tops NFL Salaries
A few surprises pop up when comparing the highest paid players in each major sport, especially the player that tops the NFL salaries.
NFL's Incomplete Magazine Pass
After just four issues, the NFL is shutting down its attempt to publish its own magazine.
NBA Teams Could Make Haul From Uniform Ads
Recent debate about uniform ads in the NBA has stirred some controversy, but the amount teams could make on the sponsorships could surprise.
Peyton Manning 2012 Broncos Jerseys Aren't Being Sold
Loyal Denver fans won't be able to get the jersey Manning will wear in 2012 until May at the earliest.
NFL Turns Scouting Combine Into Reality TV
The draft combine could be tweaked
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