LOS ANGELES -- February 1, 2016: ThePostGame today announced partnerships with two major sports properties for a slate of original video programming, reflecting an important expansion to the sports advertising market.
WHAT: Sports properties are starting to more deeply serve their fans and sponsors by focusing on compelling lifestyle and human-interest content through a rich-media experience. Forward-thinking brands UFC Gym and PGA Worldwide Golf Exhibitions are turning to sponsored video series and branded entertainment, in partnership with ThePostGame.
WHO: UFC Gym and PGA Worldwide Exhibitions with ThePostGame.
WHY: "In a competitive world where fans are demanding a more intimate level of engagement and access, it is not enough for rights holders to simply do what they've done in the past -- sell off their game rights and focus on tickets and corporate sponsorships. They all must cultivate their community by embracing a media mentality," says ThePostGame founder and CEO David Katz.
“Since our inception, ThePostGame has been enabling this transition for the most forward-thinking properties by creating authentic; inspiring storytelling that aligns with the client's brand. This ‘client-aligned storytelling’ is the next evolution of sponsored content."
WHERE: Press releases detailing UFC Gym and PGA Worldwide Golf Exhibitions programs are available. The first six installments of the PGA Worldwide Golf Exhibitions video series can be seen here. UFC Gym programming is now entering production.
About ThePostGame and TPG Studios
ThePostGame's lifestyle and culture content reaches more than 40 million people each month across ThePostGame.com, YouTube, email subscribers, social media fans and followers, and content-distribution partners. That reach is up 25 percent year-over-year. As a top sports-focused multi-channel video network (MCN) on YouTube, ThePostGame content has generated more than 1 billion video views, now topping 1 billion, and is up 36 percent year-over-year. Ad click-through rates on ThePostGame.com are four (4) times better than the industry average. The digital media property's original journalism has won two Associated Press Sports Editors awards and it has consistently been one of ShareThis' Most Shared Sports/Lifestyle Sites since its debut. TPG Studios -- the creative services and production division of ThePostGame -- serves advertisers and rights holders interested in aligning their brand values with inspiring content. TPG Studios has delivered more than 300 client-funded engagements for many of the biggest brands in Sports, including the NFL, Yahoo, Samsung, Gillette, P&G, Panasonic, Toyota, Hyundai, Ford, Fiat and BP to name a few. For more information on TPG Studios, visit ThePostGameStudios.com.
Michele Clarke, ThePostGame: 203.912.0560 or email@example.com