Getty Images Shaquille O'Neal, Kendrick Lamar

How much shorter is five-foot-five than seven-foot-one? Let's put Kendrick Lamar and Shaquille O'Neal next to each other and find out.

The video is part of American Express's new campaign, "Shopping Small with Shaq and Kendrick Lamar." The 44-year-old Basketball Hall of Famer and 29-year-old recording artist taped three clips at Los Angeles' Soaptopia. Soap is not a height-specific product.

Look at that bank shot from Lamar:


The exclusive "Luscious Lamar Bar" and "Shea Butter Shaq" are both options at Soaptopia in these videos. Holiday gift guides just got a lot more interesting.

Good to see Kendrick Lamar meeting his favorite rapper/actor.

-- Follow Jeff Eisenband on Twitter @JeffEisenband. Like Jeff Eisenband on Facebook.

Story continues below