Patriots owner Robert Kraft says he kept believing even after his team fell behind by 25 points midway through the third quarter of Super Bowl LI.
Shortly after Matt Ryan's 6-yard touchdown pass to Tevin Coleman extended Atlanta's lead to 28-3, Kraft figured every non-Patriot fan on the planet was counting them out.
Kraft turned to his son Jonathan, the team president, and said, "You think Tommy's giving up? No f-ing way!"
From that point, the Patriots scored the game's next 31 points and won in overtime.