Rafi Kohan is the author of the critically acclaimed 2017 book The Arena: Inside the Tailgating, Ticket-Scalping, Mascot-Racing, Dubiously Funded, and Possibly Haunted Monuments of American Sport. When the paperback edition was released in 2018, Kohan devised a unique sales strategy.
He hit a minor league ballpark in Minnesota to work the crowd like a beer vendor.
How did it go? Check out his caper in the video above.
