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Buy Me Some Peanuts And A Paperback: Author's Unique Sales Strategy

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By: ThePostGame Staff -
12/13/2018

Rafi Kohan is the author of the critically acclaimed 2017 book The Arena: Inside the Tailgating, Ticket-Scalping, Mascot-Racing, Dubiously Funded, and Possibly Haunted Monuments of American Sport. When the paperback edition was released in 2018, Kohan devised a unique sales strategy.

He hit a minor league ballpark in Minnesota to work the crowd like a beer vendor.

How did it go? Check out his caper in the video above.

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Topics:

Rafi Kohan, Authors, Marketing

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