Kobe Bryant

Kobe Bryant is still selling out arenas. Just not in the way we're used to.

Bryant is the new pitchman for Ele.me, a food delivery startup backed by Chinese e-commerce company Alibaba Group. Ele.me translates to "Are you hungry?"

In this new ad, created by McCann Worldgroup Shanghai, according to Ad Age, Bryant appears to be a professional table tennis star. Hunger brings down Bryant's play, but the tide turns when the five-time NBA champion's Ele.me is delivered.

The crowd goes absolutely wild for the most famous athlete in China, per ESPN's World Fame 100.

Related: Kobe Bryant Gets Gold-Slimed At Kids' Choice Sports Awards

"Kobe's worth the money spent, no matter how much," Tomaz Mok, chairman of McCann Worldgroup China, told Ad Age.

Bryant fans waited a few months now to see where the Black Mamba applies his ultra-competitive spirit next. It looks like table tennis is in the running, although Chinese advertising star may be a safer bet.


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-- Follow Jeffrey Eisenband on Twitter @JeffEisenband.