What happens when athletic attire, Ivy League culture, modern art and worldly travel converge? Fourlaps, a new athletic apparel brand that launched on Aug. 1, will try to answer that question.
Daniel Shapiro, a retail veteran, is the professor. Well, by title, he is the founder and CEO. Shapiro has worked for Old Navy, Gap and American Eagle, but now, he takes his first major crack at the sports clothing industry. Shapiro planted the seeds for Fourlaps five years ago and has worked full time fine-tuning the brand for two years.
Fourlaps purposely launched on the eve of the Olympics, and it is still rolling out new gear. On Oct. 5, the silver charge tee, made with XT2 Anti-Odor Technology, which uses the power of silver to help eliminate odors on the garment, became its latest to hit the market. ThePostGame got an inside look at some of the gear, which can be found at FourLaps.com.
Signature Tee Black Motto, Rush Jogger Navy
Advance Short Red, Smash Tee Navy
Dash Tank Medium Gray, Bolt Short Grey
Smash Tee Green, Advance Short Light Grey
Rush Hoodie Navy And Signature Tee Today
Dash Tank Black
Silver Charge Tee Heather Grey
Silver Charge Tee
-- Follow Jeffrey Eisenband on Twitter @JeffEisenband.