With nearly 10 million Facebook followers, online fitness star Emily Skye has an audience that Reebok wants to reach.
The company has signed Skye to be a "global fitness ambassador" just like it did with Ronda Rousey. As part of the deal, Skye will collaborate with Reebok to develop a new shoe.
Skye, a 31-year-old Australian, was recently featured in People Magazine and shared one of her workouts with Men's Health, a challenging high-intensity barbell circuit:
Skye's online accounts are a mix of photos and videos designed to instruct and inspire: