Green label = green light? You're more likely to think candy is healthy if the calorie label is green instead of white or red -- even when the calories are the same, finds new research in the journal Health Communication.
Chalk it up to green's positive symbolism: The color is associated with "go" and the natural world, which may encourage you to think it's better for you, says study author Jonathan P. Schuldt, Ph.D., an assistant professor at Cornell University. (Ever notice how M&Ms and Snickers both sport green calorie labels?)
Other studies suggest that color can play with your brain: For instance, the color of your cup may influence how you perceive the taste or smell of a drink, and your plate’s hue may impact how much you like your food.
OK, so now you've got another food label lie to remember when you set foot in the food store. Luckily, we've sorted through all the confusion for you, and reduced every misleading label and advertisement you see to a few simple rules of supermarket shopping. Here's how to successfully Navigate the Grocery Aisles.