More than 23 years later, Gatorade has a hunch that people still want to Be Like Mike. So during this weekend's NBA All-Star Game festivities, the sports drink company is re-releasing an iconic Michael Jordan commercial from its archives.
Gatorade has digitally remastered the spot and will be airing it throughout All-Star weekend. The commercial, which was first aired in 1991 after Jordan won the first of six championships with the Chicago Bulls, played a significant role in building the lore and legacy of the basketball great.
That's not the only piece of MJ-centric news today. Just as Gatorade is dusting off its old Jordan campaign, the Air Jordan brand itself plans to tap into nostalgia with its announcement that a Space Jam-inspired campaign from the mid-1990s is on its way back.
Dubbed Hare Jordan for its pairing of MJ and Bugs Bunny, this campaign will be reinvented for a modern audience and is set to debut later this year.
"Michael Jordan continues to be the inspiration and reference for how we run the Jordan Brand today,” said Jordan Brand president Larry Miller in a statement. "The Hare Jordan campaign was a whole new way to celebrate the fun of the game, and we look forward to working with our partners at Warner Bros. Consumer Products for a new take on this classic."
The Hare Jordan commercials will be originals made in the present-day, but hopefully they stay true to the Looney antics that made Space Jam such a hit back in the day.
Here's one of the original Hare Jordan commercials: