Marshawn Lynch didn't always stiff-arm the media.
Check out this clip from one of his high school games in which he promises to treat his offensive linemen to a meal at a restaurant prominently mentioned in "White Men Can't Jump."
One interesting take on Lynch's anti-media stance comes from Bengals receiver A.J. Green, who has been making the rounds with various interviews at the Super Bowl on behalf of Gatorade. Green says the Seattle running back is actually building his personal brand in a unique way by shunning the media.