The star of the Floyd Mayweather-Manny Pacquiao press conference was not one of the fighters.
No, the man who gained the most publicity from the boxers' Los Angeles meeting with the media was someone who most sports fans had never heard of before Wednesday.
Richard Sturm, the President of Entertainment and Sports for MGM International, stole the show. Specifically, Sturm's luscious hair set off a Twitter firestorm.
— Martin Hines (@martinhines) March 11, 2015
Richard Sturm is living in the wrong generation with that hair
— Marcellus Wiley (@marcelluswiley) March 11, 2015
As one can imagine, the memes to come out of the press conference were as funny as they were numerous.
— daCoach66 (@ChrisPSheldon) March 11, 2015
Discovery Channel's "How It's Made" to feature MGM President Richard Sturm's hair pic.twitter.com/cpFjTnksW1
— Tweet Maravich (@TweetMaravich) March 12, 2015
— Bleacher Report UK (@br_uk) March 11, 2015
yo, someone found dick versace! pic.twitter.com/2sxKAHy3bU
— Bomani Jones (@bomani_jones) March 11, 2015
— Nikki Reyes (@Nikki_Reyes) March 11, 2015
What in the world is on Richard Sturm's head? Just because you have money doesn't mean you can walk around under a Brillo pad. #MayPac
— Brad Cooper (@romulus9) March 11, 2015
Richard Sturm's hair is the real No. 1 pound for pound fighter in the world
— Joseph Casciaro (@JosephCasciaro) March 11, 2015
Anyone who follows boxing knows the sport is full of hype and hot air, and while it would be nice to believe Sturm's hair is the real deal, there were some naysayers on Twitter.
Literally 0% chance Richard Sturm's hair is real.
— Ethan Collins (@epcollins12) March 11, 2015
Sturm knows a thing or two about theatrics. He's scored numerous big ticket acts for the MGM Grand in Las Vegas and is considered responsible for booking Barbara Streisand in 1993 after her 20-year absence.
Here's to hoping Sturm doesn't get a haircut before May 2.