Rarely has a lint roller sent the internet into as much of a frenzy as it did when Drake, the rapper and global ambassador for the Toronto Raptors, was caught using one during Game 2 of his team's first-round matchup with the Brooklyn Nets.
Drake, seated courtside, can be seen going over his pants with the roller at one point during the first quarter.
The incident provoked quite a stir on social media:
Someone needs to remind Drake that the surest way to lose your street cred is to whip out your lint roller. http://t.co/dw25fzS04Q
— Mark Perigard (@MarkPerigard) April 23, 2014
Look, I know you're "lol Drake lint roller" joke sounds awesome, but I will say--as a man who lives with cats--this is no laughing matter.
— Eric Sundermann (@ericsundy) April 23, 2014
— Brigida Mack WBTV (@BrigidaMack) April 23, 2014
I'm actually proud of Drake for using a lint roller. It would have been gauche to use a piece of scotch tape.
— Jason Diamond (@imjasondiamond) April 23, 2014
Still thinking about Drake's lint roller
— Kelly Reeves (@kellyreeves) April 23, 2014
Drake's lint roller strategy: Start from the bottom.
— Mike Hines (@givemetexture) April 23, 2014
The 27-year-old rapper caught wind of the uproar and responded with the following picture and caption on his Instagram account.
"Lint Rollers on deck"
Of course, the lint roller now has its own Twitter page.
In less important news, the Raptors won, 100-95, and evened the series with the Nets at 1-1.