Thanks to a rather forgettable performance by the Denver Broncos in the Super Bowl, one of the most talked-about moments from the big game came before the opening kickoff.
New York Jets legend Joe Namath, always known for his flashy style, showed up for the opening coin toss in one of his trademark fur coats. The coat became an instant talking point on social media, with some lauding Namath for his bold choice and others, notably PETA, upset with Broadway Joe for wearing real fur.
The jacket drew comparisons to an item that rapper Macklemore wore in one of his videos as well as to the coat worn by a monkey caught roaming around a Canadian Ikea in December 2012.
— Huffpost.ca Style (@HuffPostCaStyle) February 2, 2014
And, of course, the coat spawned several parody Twitter accounts.
In the aftermath of Sunday's game, the man who sold Namath his $3,000 jacket says business is booming. Mark Kaufman, owner of Mark Kaufman Furs in midtown Manhattan, told CBS New York the orders have been rolling in since Sunday. He's gotten orders from across the country and even fielded a call from Dubai.
"My phone hasn't stopped ringing," Kaufman said, according to MailOnline. "The outreach has been incredible."
Namath is hardly the first public figure to wear one of Kaufman's firs. Celebrities like Drake, Eva Longoria and P. Diddy have shopped at Kaufman Furs.
P. Diddy even posted a photo of himself in his own fur jacket during the Super Bowl.
"Most people spend $4 million for a 30 second Super Bowl commercial," Kaufman told MailOnline, "and I got paid $3,000 for my spot."
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