Things are really heating up for Chandler Parsons.

The third-year Houston Rockets forward is averaging career highs in minutes (37), points (17.1) and field-goal percentage (51.3). He is a key player on a squad with the fifth best record in the extremely difficult Western Conference.

Off the court, Parsons hasn't been doing too bad either.

The 25-year-old stars in a new Buffalo David Bitton campaign alongside model Ashley Sky. Here are some photos from last week's shoot:

If those images weren't enough for you, here's a quick video from Parsons' shoot:

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As you can see, Parsons got pretty cozy with Sky at this shoot. But he told Sports Illustrated that his girlfriend was very understanding.

"She was totally cool with it," he said. "She knows it’s business and didn’t have a problem at all."