Shumpert, who endorses Adidas, recently shaved the company's logo into the back of his head. While it might have seemed like a good idea and a neat tribute to Adidas, the NBA was not smiling.
The league contacted Shumpert and forced him to remove the logo, citing a rule in the NBA's rule book: "The only article bearing a commercial 'logo' which can be worn by players is their shoes."
So Shumpert shaved the logo, and now all he's got is an empty triangle. He posted a photo on Instagram of the two looks.
"#banned," Shumpert wrote. "sry @nba didn't realize there were branding issues wit da logo #iPUToN."
At least Shumpert's etching was for his actual sponsor. A few years ago, Marcin Gortat found himself in an uncomfortable situation after Reebok, with whom he had a shoe contract, discovered he had a Jordan Brand/Nike tattoo on his leg.
It is unclear if Shumpert was fined for the logo, but if he was, his is perhaps the second most bizarre fine handed out by the NBA this year. Earlier in the year, the NBA fined San Antonio Spurs coach Gregg Popovich $250,000 for sending his star players home instead of having them take the court against the Miami Heat.
The league has also had some issues with social media. Last year it fined J.R. Smith for a graphic twitter photo and Amar'e Stoudamire for using a slur in a direct message. Earlier this year, Stephen Jackson was set back $25,000 for threatening Serge Ibaka on Twitter and Mark Cuban was fined for criticizing officials.
(H/T to Larry Brown Sports)