Admit it. You probably don't pay that much attention to the salespeople at your favorite sporting goods store. But watch out -- one of America's most controversial athletes might be just around the corner trying to sell you a pair of shorts.

Talk about unsuspecting customers. When it comes to selling his new sportswear line V7, quarterback Michael Vick is a force to be reckoned with. You think the shirt is too big? "No excuses," he’ll tell you. "Feel the fabric."

Vick announced the clothing line, which is being sold exclusively at Modell's, earlier this month. The shirts carry the motto, "It's not how you start, it's how you finish," which, if you're into metaphors, is a fairly obvious one for Vick's career.

After spending 20 months in jail and losing all of his endorsement deals for participating in a dogfighting ring, Vick has emerged as an athlete determined to rebuild his image. He’s resigned an endorsement deal with Nike and has a renewed $100 million contract with the Philadelphia Eagles. In June, he tied the knot with his longtime lady, Kijafa Frink. Part of the profits from V7 sales will go to the Philadelphia chapter of the Boys & Girls Club.

"V7 has been a dream of mine since I began playing sports," Vick told "I think every kid dreams of having his own shoe or clothing line."

Sure, and a lot of kids would also like an NFL quarterback to make them breakfast. Don't let them down, Michael. No excuses.

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