When UGG Australia launched a new advertisement featuring Tom Brady in September, we wondered whether Brady would be man enough to change the company's image and get men buying.

In the six months since that Brady campaign went live, overall sales (which includes both men's and women's products) have gone up 37 percent, according to UGG PR manager Kristen Thomason.

Separate data for men's sales only were not available, so it's unclear how much Brady helped boost those numbers. Regardless, Thomason said that UGG is extremely happy to have him on board and excited to continue working with him, although she could not disclose details on when the next Brady advertisement might be made.

But the overall upswing in sales and the buzz from Brady have been enough for the brand to plan the opening of its first ever UGG for Men Store in June on Madison Avenue in New York.

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Tom Brady, UGG