The NHL tradition of growing playoff beards has gone to a whole new level with the growth of competitive bearding.

The second annual National Beard And Moustache Championships attracted more than 200 furry-faced competitors over the weekend in Lancaster, Pa., and picked up a corporate sponsor for the first time with Panasonic.

The competition was held at a minor-league baseball park, but the modest setting is due for an upgrade. The

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    The Champ

    Jonathan Rice of Plantation, Fla., won first place in the freestyle category. Rice says he has not shaved since March 2010.

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2012 event is already booked for Las Vegas.

There were five categories to account for different styles of beards and moustaches. First place in each category was $600, with $300 for the runnerup and $100 for the bronze medalist. Click here for a full breakdown of the winners.

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